Grey Regains Advil, ThermaCare
Grey N.Y. has regained the U.S. creative lead on Pfizer’s Advil and ThermaCare brands, taking over from mcgarrybowen which was given the bulk of that business in September 2010. Last fall, in an...
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What Is 'Mudvertising' and Why Are Marketers Diving In?
Most marketers wouldn’t want to have their names dragged through the mud. But not some brands. After years of prodigious growth, “mudventure” obstacle racing has oozed into the mainstream, with top...
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Big Account Wins Make Grey the 2013 Global Agency of the Year
Even a confident Jim Heekin admits that waiting for the Gillette decision from Procter & Gamble was a nail-biter. As the Grey Group CEO sat in his fourth-floor office overlooking New York’s...
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